To celebrate its 20th Birthday RCS ran a year-long internal campaign exploring their brand values and the things that make their organisation and its culture unique. Together with a creative team we developed all of the campaign material for multiple monthly communications over the duration of the campaign. We managed an events team to run monthly activations, where staff recorded videos for each of the campaign themes. This user content was then leveraged within their community to drive further engagement with the campaign. Working on this campaign was interesting and enjoyable: like squeezing the juice out of a brand and being able to show it to the client and say “this is why you are a great business”.