We developed 25^th anniversary campaign for Lifson Products that included developing a 25^th Anniversary CI, social media content, customer communications and newsletters, radio advertising & sponsorship, promotions, packaging and point of sale elements. We worked together with a talented design team to bring the heritage of this great business to life visually and tell their story in an engaging way. We planned the campaign upfront for the year, wrote the copy for all of the communications elements and managed the roll out of every aspect during the year.